During the online Info Day, participants could learn on how to engage with EMA at different development milestones, and on the range of EMA support services including those targeting gene and cell therapies, and orphan medicines. The audience heard about the benefits to apply to the Innovation Task Force (ITF) services, PRIME and Scientific Advice as well as practical details on how to prepare and submit applications. Moreover, speakers gave real examples of advice, given through these services and testimonials from academic researchers and companies, funded by the EIC Pathfinder and Accelerator programmes on their experience with EMA services.